Twitter Flight College is the free coaching platform on Twitter Adverts, which provides programs for advertising and marketing professionals of all ranges. The coaching is totally on-line, designed to be accomplished at your individual tempo and with out main time commitments. As well as, on this platform you will get certifications and badges to exhibit what you’ve gotten discovered, which you’ll present on social networks or share along with your employers.
On this article we clarify what precisely Twitter Flight College is and the way it might help you enhance your promoting on Twitter.
What’s Twitter Flight College?
Twitter Flight School is a on-line coaching platform launched by Twitter in 2014, the place you possibly can be taught every part it is advisable to find out about Twitter Adverts. In it you could find programs on completely different matters and tailored to completely different ranges of expertise. Subjects are up to date as new options are added to the Twitter Adverts promoting interface.
The content material is designed in order that you do not have to take the programs from begin to end, particularly when you’ve got earlier expertise with Twitter Adverts. You’ll be able to go on to particular matters or attempt to get any of the certifications and badges supplied by the platform.
The strategy of the programs may be very sensible and centered in an effort to apply it on to your Twitter Adverts campaigns. They’re divided into quick classes, are up to date regularly, and embrace reside seminars, downloadable assets, and case research.
To broaden your coaching on Twitter Adverts, I like to recommend that you just additionally go to marketing.twitter.com, the place you could find helpful data, success tales, options and compilations of content material organized by matter.
To start out coaching with Twitter Flight College, you simply must go to this link and fill within the data requested within the type:
- Twitter username.
- E mail and password.
- Private information: title, surname, nation, time zone and language (they’ve programs in Spanish).
- Data associated to the corporate you wish to promote on Twitter Adverts.
- The the explanation why you wish to use the platform.
- Data on privateness and information safety.
You are actually prepared to begin studying!
What programs can I do with Twitter Flight College?
Twitter Flight College It’s structured within the type of small studying blocks divided into three ranges: fundamental, intermediate and superior. Though you possibly can devour these classes individually, the platform provides you many alternative ways to organize them in accordance with your studying aims.
For instance, the platform recommends the next content material for every degree:
- Twitter Fundamentals (Primary Stage): composed of modules on promoting on Twitter (20 minutes of estimated length), introduction to Twitter Adverts Supervisor (25 min) and inventive administration (28 min).
- Methods to get began with Adverts Supervisor (intermediate degree): composed of the modules on easy methods to discover your viewers (35 min), configure a marketing campaign (45 min) and reporting fundamentals (48 min).
- Create and run video campaigns (superior degree): contains modules on video codecs on Twitter (45 min), creating movies for Twitter (30 min) and easy methods to launch a video marketing campaign on Twitter (37 min).
In case you are already a advertising and marketing skilled and wish to deepen your data of Twitter Adverts to use them in your organization, you possibly can take the advisable programs for various jobs, all of them categorised as superior degree and that mix a number of of the earlier modules:
- Digital and social (5.2 h)
- Technique and planning (1.Four h)
- Video and tv (3.7 h)
- Creativity (1.2 h)
And at last, you can even construction your studying to get the Twitter Flight College video badge, as defined beneath.
Methods to get your Twitter Adverts certification
Twitter Flight College lets you earn certificates and badges to exhibit your data of Twitter Adverts. Each enable you to to indicate your credentials on LinkedIn and different social networks, however there are a number of necessary variations:
- Certification usually takes a very long time, whereas badges are faster to earn. Twitter Flight College badges usually take 2-Four hours.
- The evaluations to acquire a certification are extra formal than to acquire a badge, for instance, they’ll embrace supervised exams, whereas within the case of badges they’re restricted to a self-administered on-line check.
- In case you do not cross the evaluation for a badge on the primary attempt, you possibly can assessment the course supplies and take a look at once more. You must wait 24 hours earlier than repeating the check and the makes an attempt are limitless.
Presently, Twitter Flight College provides a insignia de vídeo (“Twitter Video Badge”). Sooner or later, new badges could also be added to this system.
For the Twitter Video Badge, in the event you assume that you have already got adequate data of the topic, you possibly can select to make the corresponding analysis immediately. In case you get greater than 80% of the questions right, they provides you with the badge immediately. If not, you’ll have to take the corresponding course, which incorporates the next modules:
- Video codecs on Twitter (you possibly can select Three matters out of 5 in any order).
- Methods to create movies for Twitter (you possibly can select 2 matters out of Four in any order).
- Methods to launch a video marketing campaign on Twitter (you possibly can select Three matters out of 5 in any order).
- Ultimate analysis.
You don’t have to finish the completely different modules of the course within the proposed order, though when you’ve got not labored with Twitter Adverts earlier than, it is strongly recommended to comply with it in an effort to progressively progress from the fundamental ideas.
The Video Adverts badge is legitimate for one yr after you cross the evaluation. You’ll be able to present it publicly on Twitter and LinkedIn or print it. When the validity interval has handed, you possibly can take the analysis once more to resume it. Please observe that the questions could have modified because the first time you requested them, because the platform is up to date regularly. Due to this fact, the advice is at all times to assessment the course first to see the brand new supplies.