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Facebook Leads Center: how to manage your leads and send them emails?

Since the launch of Facebook Ads, Facebook has become a quasi-essential tool for marketers of all types of brands. Thanks to its audience creation functions, it is possible to segment campaigns to reach exactly the audience we are looking for. And now, we have gone one step further with the new Facebook tool to manage our leads: Leads Center. We tell you what it consists of!

 

What is Leads Center?

Leads Center, called “potential customer center” in Spanish, is a new Facebook tool for organize and store the contact information of your leads. In this way, you can regain their attention and lead nurturing actions directly from your company page on Facebook.

Until now you had to connect your CRM with Facebook (for example Hubspot or Mailchimp) so that the leads captured with campaigns with the objective “generation of leads” will automatically go to your lead management platform and then be able to work them towards the purchase. Or download every few days a document with the leads that were being saved on Facebook and upload them manually to the CRM. Then, from your automation tool you could send them emails or have them enter lead nurturing workflows.

But, this intermediate step is no longer necessary. Now you can manage the leads from Facebook itself and send them emails from the Leads Center.

These are its main functions:

  • Add leads manually, from an imported spreadsheet or from your lead generation ad campaigns.
  • Manage contacts by setting follow-up reminders, assigning them a manager or adding informational notes.
  • Filter leads by category, owner, or listing date.
  • Send lead nurturing emails directly from the lead hub.
  • Create custom or similar audiences with your potential customers as a base.
  • Important: At this time, the Lead Center is only available from computers and for brands that have already run lead generation campaigns on Facebook Ads.

Adding Leads to Leads Center from Other Sources

You can create leads manually or by uploading a file. Leads generated from your Facebook Ads campaigns will be added automatically.

 

How to Add Leads Manually

  • Go to the lead hub.
  • Click on + Create lead (upper left corner).
  • Hit Create potential client.
  • Enter the lead’s contact information and click Confirm.

How to upload leads from a file

  • Go to the lead hub.
  • Click on + Create lead.
  • give to Upload leads.
  • Click on Choose file and select a CSV, XLS or XLSX file from your computer.
  • If you want to see an example file to use as a template, click Download template.

How to create audiences from the Leads Center

You can create custom audiences and lookalikes from the lead hub. In order to create a lookalike audience, you need to have created a custom one first.

How to create a custom audience

  • Go to the lead hub.
  • Click on Audience tools.
  • Click on Create custom audience.
  • Select your Facebook Ads account.
  • Give the group a name or select one of the recommended ones.
  • Add the potential customers you want from Other potential clients.
  • Click on Preview and, if you are satisfied with the result, click Create.

How to create a lookalike audience

  • Go to Audience Tools and click Create lookalike audience.
  • Select your Facebook Ads account.
  • Give the group a name or select one of the recommended ones.
  • Add the potential customers you want from Other potential clients.
  • Select your audience size and location (1-10% of people most similar to your source audience).
  • Click on Preview and, if you are satisfied with the result, click Create.

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