How to successfully analyze and test your Facebook campaigns?

If I ask you in regards to the outcomes of your promoting marketing campaign on FbAbsolutely you may inform me knowledge comparable to impressions or value per click on. However the issue is that many advertisers keep there and don’t take full benefit of the promoting instruments on Fb.

And the actual fact is that should you use Fb Adverts, you’ve plenty of assets at your disposal to investigate and take a look at your campaigns in depth. Let’s have a look at them!


Fb Analytics

The Fb analytics software will not be new in itself, however now it has a Improved model that enables us to measure our Fb fan web page, our Instagram account, the information we acquire by pixels carried out on a web site or the occasions of a cell app … and mix them with one another.


On this means, we are able to analyze completely different parts of our Fb marketing campaign collectively. For instance, what occurs if we evaluate the information provided by the pixel of our web site with the SDK of our cell app?

And that is not all: we are able to additionally do evaluation of conversion funnels, cohorts, person lifetime worth, buyer journey … and even analyze the overlap between platforms or UTMs. Briefly, a really fascinating software and with plenty of assets to know what is occurring together with your Fb Adverts.

Fb Attribution

The attribution of outcomes to campaigns on Fb and different channels is likely one of the typical complications of entrepreneurs. And with this software, fixing it’s simpler than ever.


Fb Attribution is a platform that permits you to combine conversion info from completely different sources, units and channels and see the impression that each one of them have on the ultimate conversion.

We are able to acquire knowledge from the primary digital promoting platforms and select the attribution mannequin we need to work with:

  • Knowledge pushed– The conversion worth is unfold throughout completely different Fb touchpoints primarily based on their estimated impression.
  • Uniform– The worth of the conversion is unfold evenly throughout all touchpoints.
  • Final click on– All the load of the conversion is attributed to the person’s final click on.
  • Final level of contact– All credit score goes to the final level of contact.
  • Positional: A particular proportion of the conversion is attributed to the primary and final contact, whereas the remaining is distributed evenly among the many different factors.
  • Discount by time– The proportion of the conversion worth assigned is set primarily based on how shut it’s to the conversion in time.

All fashions have their execs and cons, so you’ll have to select primarily based on the wants of your model. With this software, it is going to be a lot simpler so that you can perceive the client journey and the load of every platform inside it.

Check instruments and outcomes

Exams and outcomes is a brand new fb advert softwares particularly geared toward testing and evaluation. Because of it, we are able to do each model enchancment research and enhance conversions.


The branding research Promoting on Fb helps advertisers measure the success of their model campaigns utilizing surveys. It is very important know that they should be created by an account consultant, that’s, we can’t launch them ourselves from the adverts supervisor. As well as, our marketing campaign should meet a sequence of necessities.

Branding surveys can ask questions on quite a lot of matters, comparable to model recognition, marketing campaign consciousness, and advert recall. The outcomes are in contrast with a management group (that’s, with folks not uncovered to the adverts) to make sure their validity.

The conversion enhance research They’re accessible to all advertisers who’ve energetic Fb campaigns and have a conversion pixel or different conversion monitoring technique. They are often launched in a self-managed means, that’s, they don’t require the intervention of the account consultant.

Throughout the research of accelerating conversions, we are able to discover two variants relying on the query we need to reply:

  • Which marketing campaign do you get the bottom value conversions?
  • What number of conversions do all my Fb adverts generate?

In each instances, we could have a take a look at group and a management group to check the outcomes.

You recognize: if you wish to enhance your outcomes on Fb Adverts, take a look at, analyze and don’t cease repeating!

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